Think what you want on the market. Want to sell a specific product? Organize an open house? By creating the right content and to determine the right audience, campaigns that send a greater impact on your audience. Ultimately delivers better results.
Example 2 is replaced by the better results because it shows how Konica Minolta, a positive service for the customer provide. Potential customers who are wondering, as a copier Konica Minolta will do this for me? The result is an open e-mail.
Example 1 can result in a spam folder because the word free in the subject line. Spam filters look for this word to filter incoming e-mails.
Content creation is important that effective images and content of their messages of support. You have a window of 10 seconds to the attention of the customer access to the main points of the message focus. If you sell a product that the customer says, why can not you function without them. Go straight to the point and brief.
Only a few seconds to grab your attention, enjoy!
